Sales Qualified Leads (SQL)

Sales Qualified Leads (SQLs) are leads screened by salespeople, oftentimes Sales Development Representatives (SDRs), for appropriate qualifying criteria to be followed-up with. Qualifying criteria include need, budget, capacity, time-frame, interest, or authority to purchase.

A sales qualified lead is a prospective customer that is ready to talk to a sales team. Typically, this lead has expressed enough interest in your product or service, that they're ready to move into your sales process. Usually, they've been researched and vetted by your marketing department and then handed off to your sales team.

Turning a sales or marketing lead into a customer who has been engaged takes communication skills and the ability to elicit a ‘YES’ for your offerings. VOZ has a team of certified marketing professionals who have a proven track record of qualifying leads across industry verticals. With our Sales Qualified Leads, we do the initial qualifying and prospecting of the leads. Once the leads are “mature”, we hand them over to your internal sales group.