Demand Generation

Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and services.

It’s an umbrella term that covers all your marketing and sales initiatives from every touchpoint in the customer’s journey–from initial prospect interest to upselling customers.

Demand generation marketing today is no longer just about creating demand for sales. Demand generation isn’t about forcing demand or tricking people into buying things they don’t need. It’s about providing the right information to the right people at the right time so that what you’re sharing is the perfect fit for your ideal customers’ needs.

Demand generation is a holistic approach to marketing and sales cohesion within the company. Through various nurture campaigns and marketing approaches, demand generation efforts aim to both create a long-term relationship between a brand and a potential buyer, and at the same time gauge and develop a prospect's purchasing interest in said brand's products/services.